Foundation for decisions: Sales Information Systems

Sales information systems are the foundation for decision making in sales. They provide sales management the support to make the necessary decisions quickly and efficiently.

• Make decisions quickly and efficiently
• Recognize strengths and weaknesses in sales
• Continuously assess and align sales organization

In addition to pure information on the costs and activities of sales such as sales calls per day per employee, sales per employee, cost of sales and marketing, new orders per month / per quarter / per year, revenue per month / per quarter / per year, new customer to existing customer ratio, one can also find indicators that assess the quality of the sales process, i.e. the number of contacts to the interested party, the number of contacts up to date or the number of appointments to complete. Through systematic gathering of information one can analyze the relative strengths and weaknesses in sales, asses the market and judge the customers and the competition. Only after completing these assessments and gathering said knowledge are you then able to position product and service offerings efficiently in the market and continuously evaluate and align the sales and distribution processes.

 

We will happily assist you during the process of setting up such a system, based on operational data from ERP and CRM systems from different vendors.

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